Joico Colour Endure Violet
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.
Neutralizes unwanted yellow or brassy tones with a high level of violet dye.
This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.
NOTE: Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo